AI & Data · Ecommerce · Portals & Apps · since 2006

Ecommerce stores, customer portals and AI agents that maximise online revenue.

PureNet provides strategic consultancy, design, development and ongoing management of B2B and B2C ecommerce solutions, customer portals and AI agents for leading companies, combining over 20 years of digital expertise with the AI leadership of Dr Paul M. Gibson, PhD in Artificial Intelligence.

Helping our clients sell more and build brands online since 2006

  • Delivering ecommerce and portals since 2006

  • 78%Fewer helpdesk calls after the Northgate Insurance Services portal

  • 35%Conversion on the Pedigree Wholesale trade app

  • 20+Industry awards and shortlistings

Our work

Proof, with numbers.

AI at Nidec Drives, a customer portal at Northgate Insurance Services and B2B ecommerce at Pedigree Wholesale.

  • From 250 ideas to 27 AI use cases at Nidec Drives

    Ten workshops across five functions of a global drives manufacturer: around 80 people, 250 ideas, 27 prioritised AI use cases and a roadmap ordered by readiness, with a first quarter the business could start straight away.

  • A secure customer portal that cut helpdesk calls by 78%

    A bespoke, fully secure car hire and repair portal for Northgate Insurance Services (formerly Auxillis), part of ZIGUP plc, integrated with its case management system and built to keep working when that system is down.

  • A B2B trade app that converts at 35%

    A Flutter mobile ordering app for Pedigree Wholesale's trade customers, integrated with SAP for customer-specific pricing, with barcode scanning and offline ordering.

All case studies

What we do

Three practices, built to work together.

Most agencies do one of these. The value is in the joins: the agent that reads your ERP, the portal that talks to your storefront, the storefront that knows each trade customer’s price.

  • AI & Data

    AI consultancy and assessments, agents and automation, data and analytics, governance and managed AI.

  • Ecommerce

    B2B and B2C ecommerce on Adobe Commerce, Magento, Hyvä, Shopify Plus and BigCommerce: new builds, replatforming, integration and support.

  • Portals & Apps

    Customer, trade and punchout portals and mobile apps, joined to your ERP, CRM, payments and procurement: SAP, Sage, Dynamics, NetSuite, Coupa and many more.

Global reach

Global clients. One expert team at the centre.

Our clients trade across Europe, Asia and the Americas. The ecommerce, portals and AI we build for them work wherever they do, all led from our head office in York.

A world map with PureNet's head office in York at the centre, connected to client locations across Europe, Asia and the Americas.
AI & Data

Led by Dr Paul M. Gibson, PhD in AI.

PureNet has been at the forefront of AI since 2014: dynamic pricing for online retailers, demand optimisation, intelligent merchandising for a leading UK charity and personalised search for a top tool distributor. Today we build agents that quote, reorder, answer and escalate inside your storefront, portal and back office, evaluated before they scale and run under ISO 27001.

Our AI services

Dr Paul M. Gibson
Dr Paul M. GibsonGroup CEO · PhD in Artificial Intelligence
Insights

Practical thinking.

All posts

Get in touch

Our team would love to discuss your project.

Ecommerce, a customer portal, an integration or AI: tell us what you're planning and a director or senior consultant will come back to you.

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