ECOMMERCE CONSULTANCY
MULTINATIONAL
B2C MARKET
www.regalfish.co.uk
The Challenge
Starting as a small operation from its iconic docks in Grimsby, Flatfish has faced many changes since it was first founded in 1979. Since then, the company has grown to become an industry leader in the UK and global fish markets. Sustainable seafood is central to the business, and providing the nation with the highest quality, responsibly sourced seafood is its number one priority. Following its acquisition, Flatfish is now part of the £5bn turnover Japan-based Nissui Corporation.
EXPLORE MARKET OPPORTUNITY
Flatfish operated a highly successful business-to-business (B2B) model in the UK. However, the company wanted to explore the market opportunity for delivery of its award-winning fish directly to consumers.
ASSESS THE UK B2C MARKET
As such they needed an experienced consultant to assess the size of opportunity in the UK business-to-consumer (B2C) online fish home delivery market
REVENUE STREAM
Additionally, Flatfish wanted to understand how this revenue stream could change over the short, medium and long term, gauge the potential competitors and establish the steps that would be required to enter this market.
How PureNet Helped
The Project
Flatfish appointed PureNet as consultants to perform this market assessment. PureNet provided an initial consultancy stage that evaluated the fish home delivery market space and identified potential competitors. One of these competitors, Regal Fish, was acquired on the back of PureNet’s recommendations. Subsequently, PureNet performed a second round of consultancy to assess the internal systems, IT architecture and processes and procedures to provide an integrated ecommerce-based fish home delivery platform.
Successful consultancy
The Results
As a result of this consultancy Flatfish were able to deliver an ambitious ecommerce strategy, integrated into the Regal Fish back-end systems and to enter the market, hitting the ground running with a powerful offering based on a cutting-edge ecommerce platform.