We expect 2015 will be the year that all companies from global ecommerce brands to SMEs will realise the benefit in email automation, personalisation and data segmentation and begin to rethink their strategy in line with customer expectations. Having delivered many successful Ecommerce Email Marketing campaigns our experienced team have pulled together four trends for[…]
[Infographic] Ecommerce Email Marketing in 2015
By Paul Doherty Ecommerce, Magento, Web Design Jan 08, 2015
Ecommerce Website Design Trends for 2015
By Paul Doherty Web Design Jan 07, 2015
PureNet Lead Designer – I’m immersed in the ecommerce website design industry and therefore always keep up to date with the latest trends. Working so closely with clients enables me to advise on what customers are expecting to see, what has longevity and how to best utilise their ecommerce space to achieve the largest[…]
Increase sales this Christmas with promotions through your ecommerce platform
By Paul Doherty Ecommerce, Magento Dec 12, 2014
We are just weeks away from Christmas 2014, and with it being one of the busiest times of the year for online spending you need to ensure you are engaging with your customers. This blog outlines a number of key promotions tips for you to run during this time of year. Firstly, ensure promotions are[…]
Last Minute Black Friday Ideas You Can Still Use
By Paul Doherty Magento, Web Design Nov 26, 2014
This time of year is a busy period for almost all ecommerce businesses, small or large. Over the past few months you have probably ordered extra inventory, stocked the warehouse shelves to the brim and even hired additional staff to handle the anticipated rush. With so much to think about and get done, devoting time[…]
Is your Ecommerce website prepared for 2015?
By Paul Doherty Ecommerce Nov 13, 2014
Your website is the ‘shop window’ for your business and needs to make a good impression. Like a bricks and mortar store, if it contains out of date promotions, has a confusing layout or fails to catch the eye then your potential customer will give it a miss. The same applies to your website. When[…]
It’s not what technology but how you use it
By Paul Doherty Technology Nov 11, 2014
The demise of the high street has been shouted about for many years. Many observers still blame online shopping as the primary cause for the closure of high street stalwarts such as Woolworths and HMV. But the reality is that here in the UK we now spend more of our hard earned earnings via[…]
PureNet is awarded a Mark of Excellence at this years’ Football Business Awards
By Paul Doherty PureNet News Nov 11, 2014
PureNet has reason to celebrate after been awarded a Mark of Excellence at this years’ Football Business Awards. Given in the ‘Best Business Serving Football with over £2m turnover’ category, PureNet impressed the 30 industry expert judges including senior influential figures such as Bruce Buck, Chairman, Chelsea FC and Dan Holman, Head of Product Marketing[…]
8 Business Analyst Tips You Need To Know
By Paul Doherty Ecommerce Oct 29, 2014
Our team of Business Analysts carry out detailed client project requirements gathering and produce functional specifications. They document user journeys using wireframes for use by PureNet’s development teams as part of eCommerce and web solution client project delivery and implementation. Even the most knowledgeable business analyst can encounter problems throughout this process. To help counter[…]
5 Reasons Your Landing Pages are Failing
By Paul Doherty Web Design Oct 29, 2014
A landing page is a webpage you can direct people to when they click on a search engine result or online advertisement. The page can be linked to social media, a product page, opt-in email or specific content. Here are five of the most common reasons your landing pages are failing and some top tips[…]
Norwich City Football Club launch first responsive Premier League ecommerce website
By Paul Doherty Ecommerce, PureNet News, Web Design Oct 14, 2014
PureNet is proud to announce the launch of Norwich City Football Club’s new responsive ecommerce website. The new website, which went live at the start of this month, offers the Premier League♠ football club’s customers an engaging and exciting online experience, with integrated features such as social feeds and wish lists. PureNet worked closely with[…]