It’s a given to say that all companies pursuing an ecommerce digital strategy want to work with a first-class development partner. Working with a digital agency with a breadth of experience and expertise is vital. They also need a skilled team with robust processes to deliver excellent work. But it also helps if your developer has a few mores strings to their bow…
Aside from the management and ongoing development of your ecommerce platform, there are a number of services that really help to support your online growth. Behind real ecommerce growth you will often find:
- Expert consultancy
- A fundamental understanding of Artificial Intelligence
- Hosting and infrastructure
- Digital marketing
- Mobile apps
PureNet is perhaps know best for its skills in development using off the shelf platforms such as Adobe Commerce/Magento and custom builds using its powerful WebPOS framework. But it also has other brands that we use to help our customers deliver a full range of services. Let’s take a look at them and how they deliver success.
A Full Service Digital Marketing Agency
Agency51 is our digital marketing brand. They help ecommerce clients grow using the full mix of tactics including Search Engine Optimisation (SEO), Pay Per Click (PPC), Conversion Rate Optimisation (CRO), social media, PR, emails and many more. As we’re part of the same organisation, we can work in tandem to ensure easy communications and as shared vision to help ensure our clients not only have the best ecommerce site, but that it’s being promoted and pushed forward at a rate of knots. Marketing your site effectively will boost traffic and will raise those conversion rates.
A Mobile App Development Company
Something else to note is that ever more rapidly, ecommerce transactions are carried out on people’s phones. This is a trend that has been growing since the advent of smartphones and shows no signs of slowing down. According to a report by Elogic, mobile apps accounted for 58% of all website visits and specialised tech provider GoMage reported that this mobile commerce market will approach $3.56 trillion by the end of the year.
Mobile responsive sites are central to this, but you can really take the initiative with Android and iOS mobile apps. PureNet’s mobile app development brand, Appnetix will build you powerful, leading edge mobile apps that provide a first-class user experience with the ability to integrate into back office systems, provide multi use applications and incorporate Artificial Intelligence (AI) to enhance user journeys and experience.
A Digital Consultancy
PureNet carries out a great deal of consultancy both independently and in conjunction with our site builds to ensure that any build as covered off all angles. I wrote about the value this can bring earlier this year and working with experienced agencies that can offer seasoned consultants an make the difference between a project’s success and failure.
Web Hosting Services
Your ecommerce platform is only as robust as the hosting platform it sits on. Making sure your web development agency is highly skilled in the delivery of your site is paramount. Microsoft Azure and Amazon Web Services (AWS) are examples of hosting platforms that offer scalability, allowing businesses to handle traffic surges during peak seasons without worrying about infrastructure limitations. They also offer powerful tools for analytics, AI, and machine learning to optimise operations, improve customer experiences, and drive growth. They also have services and tools to help your online security. Understanding these platforms requires unique skill sets so it’s essential your developer can find their way around these platforms and give you the support you need.
In summary then, having one agency, working together and offering all they key services for growth makes a lot of sense. A joined-up approach is very often the best and coordinating your services much simpler. There’s no finger pointing, no blaming the other guys and no excuses. I’d recommend you try.
To find out how PureNet can help your ecommerce business thrive, get in touch with us.